Monday, September 22, 2008

Online and offline marketing ideas

Following on from the last post have a look at this useful Google funded site which tries to help you through the issues of building a marketing plan and analysing the likely return you can get. Through a 10 step process that takes about 20-30 minutes it will explain some of the key concepts about search engine marketing. It also walks you through what you need to do to set up a website if you aren't even at that step yet.

Of course it also tries to make you a Google Adwords convert. Be warned!

In doing my own research I walked into a newsagent the other day and lo and behold there were 5 publications claiming to deal with pregnancy and pregnancy related advice! It is fascinating to see there is so much marketing money being spent funding these magazines. Although not directly competing a lot of the advertising dollars also end up finding their way online and competing for Adwords keywords! Damn those pharmaceutical companies... :-)

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