Google Analytics on an iPhone or PDA

I've recently been fiddling around with using Google Analytics on an iPhone.

For those that are unfamiliar with the iPhone (and similar PDAs that are entering the market) they allow a near full screen browsing experience on a portable touch screen device.

The big benefit is you can access your analytics wherever you are provided you are prepared to pay for the data involved in downloading the page.

What are the options?

1. You can browse to Analytics using the Safari browser at analytics.google.com which shows you your familiar viewing experience.

Benefits: - all data available; if you also install the Google Mobile app on your iPhone you will be automatically logged into your account when you browse to the URL.

Disadvantages: charts do not display properly on the iPhone

2. You can use a specific iPhone application that uses the touch screen functionality to its fullest potential eg browse to http://www.apple.com/webapps/utilities/googleanalyticsforiphone.html and access for free or pay for this app through itunes - http://analyticsapp.com/.

Benefits: displays information graphically

Disadvantages: limited data available

Final thoughts

Apart from showing others your analytics, or doing a quick check when you have a spare moment, I don't think this replaces the full screen browser equivalent you'll want to use when doing a deep dive on your data.