The article looks at why doctors might establish an online presence including attracting new patients or providing information to existing patients. In a follow up article in the same publication I'll look at the options available to build your reputation online and monitor the effectiveness of your online presence.
I believe PulseIT is freely distributed to AMA members along with the Medical Journal of Australia or you can subscribe to it online. It contains useful articles around a number of health and IT topics and has an RSS feed you can subscribe to to receive regular industry news.
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