After experimenting with several different ways of doing it I've opted to leave it as a Google document rather than posting it to the blog. This removes the need for extensive reformatting.
The key benefits of the online version is that it contains direct links to content on the blog that expands on the theme. It doesn't have the graphical page although I've set up several links from the categories that give a screenshot of the application I've talked about along with a link and key features eg for Online Directories and Webmaster Tools.
The PDF version of Online Marketing Guide on a Page is still available.
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