Saturday, March 7, 2009

How to set up your website: The hosted page or blog option

Following on from the previous article about the options for an online presences for health professionals here is some detail about hosted pages and blogs for medical professionals.

A hosted page for medical professionals 

This option involves providing your content to a third party and listing it on an online directory or free listing service. The format is often prescriptive and limited.

Advantages: cheap (often free), profiles your page amongst a community of other (relevant sites).
Disadvantages: least flexible, you can't use your own domain name, you can't edit the structure of the pages.

A blog for health professionals

A blog or weblog is basically a website built around the metaphor of a diary. You write an entry in your diary daily, weekly or monthly. The most recent entry is displayed first. Usually a blog is used to start a two way conversation with an audience. The same technology however can be used to present information that is not updated frequently such as practice contact details etc. 

Examples: Blogger, WordPress 
Advantages: cheap (sometimes free), blogs are often found more easily by search engines because of their fresh content, provides a 2 way dialog
Disadvantages: is clumsy in handling large amounts of infrequently changing information

Note: some allow you to bring your own domain name (cost $15-$30/yr) so that if in the future you wish to move your content or set up a fully fledged website you can.

In the next article in the series I'll touch upon a range of web hosting options.

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1 comment:

  1. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Sarah

    http://www.lyricsdigs.com

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