Tuesday, August 25, 2009

60,000 people pay for 'quack' medical information

This news item reminds me of the big change in consumer behaviour occurring with the availability of the Internet.

Not only are people willing to trust information on the internet about health conditions and treatment but they are prepared to spend money to gain access to that information if it looks credible.

You would think it is relatively easy to spot a scam in Australia if you know that doctors aren't allowed to advertise before and after photos. Nevertheless tens of thousands of people were sufficiently interested in that type of information (desperate?) and the promises made to go to the effort to pay to obtain it.

This is a niche that can be exploited by unscrupulous parties who use these new forms of media effectively. Looked at the other way it is also an opportunity to educate the information seeking public that is not being effectively used.

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