For those of you who want to display a specific address on your ads (see example below) you now can on Google Adwords.
The benefits are multiple particularly for those who operate in multiple locations but for most of us the primary benefit is to provide even more information to potential customers before they click through your Adwords Ad. This way customers can self select based on the location of your business.
More information about this feature can be found on the Google Adwords page.
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